TO THE OVERWHELMED-AND-OVERWORKED SMALL TOWN STUDIO OWNER
The
Move Mentoring
On-demand Program
…ready to create the best revenue-making, marketing and systems game plan tailored to your pilates business- so you truly get your business humming
Being the only one to worry about paying the studios bill (and feeling the constant yoyo of revenue)
Feeling consumed by marketing your business (it feels like every other studio has cracked the code to consistent sales)
Being in constant planning mode, trying something new to boost cashflow (but after all that time and effort, it’s a flop and you’re left wondering what to do next)
Always being time-poor; it gets to 7pm, and instead of winding down, the marketing shift begins
It’s heavy isn’t it….
Out-of-date systems, marketing without direction, and endless hours spent trying to play catch-up.…
- it’s no wonder you’re exhausted and looking for a little (or a lot!) of help.
What you need is a sustainable studio system that takes you into consideration
A system that gives you the right…
Fact is…
You can’t just plug and play the sales and marketing tactics that you see online working for other studios,
just because it works for them, it doesn’t mean they will for you
1
Clarity
OFFERS, POSITIONING + MESSAGING
…so you can; identify the gaps and create programs that’ll sustainably grow your cash flow
and then wrap stand-out messaging around them
2
Control
PRICING, CONTENT + BTS SYSTEMS
…so you can; understand success markers of your business
and double-down on what works
and then implement a sales system that will consistently attract new members
3
Confidence
MARKETING + GROWTH PLANNING
…so you can; turn conversations into conversions
and then create content and high-converting email automations with ease
WHAT THEY’RE SAYING
WHAT THEY’RE SAYING
“I joined the program as i had seen a steady decline in classes and felt stuck with what I could do about it.
I was feeling overwhelmed, wasn't enjoying work and wondering whether I could continue my business.
Over the years I have done other marketing and business programs (with mixed success). I was hesitant about committing to another program; so attended a free training and contacted a previous client of Alex’s who said the program really helped her.
After doing the first module I knew I had hit the jackpot!!
I was so happy with the content, how it was presented and how generous Alex was with sharing her skills, knowledge and time!
I really loved the work in weeks 1-4, it set up a great framework from which to springboard the rest of the course. I know i will continue to refer to it in the future."
- ANNE, MOUNTAIN PILATES
WHAT THEY’RE SAYING
WHAT THEY’RE SAYING
Here is how we're going to do it
✹
Here is how we're going to do it ✹
Flexible
learning
receive instant access to our self-paced 8-module curriculum that’ll act as a road map to sustainably growing your studio, without the overwhelm
CURRICULUM COVERS;
→ how to create, price and position offers that’ll sustainably grow your cash flow
→ sales-and-marketing systems that’ll consistently attract new members
→ BTS email and planning process that’ll save you hours of time each week
Established
systems
I’ve spent 8-years building these systems and processes; and i’m handing them straight over to you. You can choose what to focus on first (pricing guides, content marketing, email automations, systems- choose your own adventure) and implement at your own pace.
INCLUDES
→ Video trainings and editable workbooks
→ Done-for-you social templates and email automations
→ An exclusive suite of pricing and reporting tools
Support
3 months access to my private online community
I’m in there with answers, ideas, and extra guidance - come along to ask questions and connect with other studio owners in a wonderful supportive space!
How often can you tap an established pilates studio owner on the shoulder and get their help to grow your pilates studio…
Confidence and excitement for your studio happen when you know that you have everything in place to run things smoothly;
you’re ready to start each day, knowing you can grow a studio you’re proud of
“I joined because I truly was at peak anxiety levels when it came to my business. I knew I wasn't doing enough to grow my studio but I was at a complete loss as to how to move forward. I knew I couldn't sustain the business for much longer if I continued as I was.
Since completing the program my anxiety levels from day-to-day have drastically reduced as I move through each day and each week with a plan. “
-GIANNA, COVE PILATES
Everything you’ll receive in the
Move Mentoring Program
→ Self-paced 8-module curriculum
→ Video trainings and editable workbooks to create and plan your studios strategic direction
→ Done-for-you social templates and email automations
→ An exclusive suite of pricing and reporting tools
→ Access to an online community to get answers, ideas, and extra guidance
TOTAL VALUE
$6,300
Payment Options
Upfront Best Value
One UPFRONT payment
$599 AUD
→ Instant access to all 8 modules, video trainings & workbooks
→ Social content pack and planner
→ 15+ pages of email automations templates
→ Customisable pricing and reporting tools
→ Private online community
→ Lifetime access to online curriculum
Payment
Plan
$299 AUD
x 3 MONTHLY PAYMENTS
→ Instant access to all 8 modules, video trainings & workbooks
→ Social content pack and planner
→ 15+ pages of email automations templates
→ Customisable pricing and reporting tools
→ Private online community
→ 365 days access to online curriculum
The Move Mentoring Program is unlike any other offerings out there because…
1
The strategies that work for big cities
simply don’t work.
You’re marketing to a smaller pool of people, and some don’t even know what happens in pilates classes (only that it’s more expensive than the local boot camp!)
The Move Mentoring Program has been created by an established small-town pilates studio owner for other studios in small and semi-rural towns
A small-town roadmap
2
Is all about creating sustainable change and sustained results, like consistently full classes, recurring revenue, robust systems, and a thriving community —
Over and above things like one-off trials and quick-win promotional periods.
Long Term
Success
3
Works with you to build systems and processes that fit your business, taking your goals into account —
the frameworks, templates and swipe files will help you to implement your new growth-tactics within weeks
(not months)
Tailored to
you
Coffee-enthusiast,mum of 3,
and owner of Move Pilates Studio—
A home-based studio in a semi-rural town in South Australia.
Hey, I’m Alex
What does success look like? For me, it’s all my reformers in action with awesome members, an active community on socials, marketing plans ready to go, and smooth systems in place
My town is small (official population: 23,000), but my business isn’t;
I’ve been teaching pilates for 9 years, am clinical-diploma certified and have worked with over 1500 clients, many who are still moving with me today!
I’ve intentionally designed my business so I’ve got time to focus on things I enjoy outside of my business. I teach a handful of classes a week, pay myself a consistent salary, take every Friday off, and wake up every Monday excited to dive back into my business!
I've figured out how to grow my dream studio, my way - and you can too.
Imagine spending 10 hours working on your business…
and walking away with a plan and proven system to; attract new members, increase your cash flow and save yourself time
-
Strategically plan your studio offers (including a new one that we’ll plan together) that makes your business stand out and attract your ideal client
-
Reposition your offers to align them with your financial goals. You’ll know what you want to sell more of and how to price them consistent cash flow - we’ll give you the tools to figure it all out so you can implement quickly.
-
Pin-point who you actually want to work with and how to speak their language so marketing your studio becomes way quicker (and effective)
-
Define your brand messaging so you know how to attract clients who are ready to buy from you
-
Design a strategic 90-day sales-and-marketing plan so you can save time and consistently bring more customers into your studio (this plan can be easily tweaked and used again-and-again)
-
Leverage automation in your email marketing; you’ll learn 4 essential email sequences (templates included) so you can make sales (even when you take a day off)
-
Learn the important data points of your business and implement a repeatable quarterly planning system so you feel clear, calm and in control of your studios growth (and cash flow)
-
Design your personalised game plan for your studio so you can
take intentional steps toward building a business that can hum without you
The Move
Mentoring Program is for you EVEN IF…
I don’t have the time
Probably more reason for you to sign up;
because if nothing changes, nothing changes.
Within the first 5-hours of the program…you will have the action plan you’ve been craving, so you can stop wasting time on adhoc social media posts and unnecessary admin, and start working on the right things.
You’ll have life-time access to the online curriculum. We’ll equip you with the systems, framework and learnings you need to grow; and then you’ll have the flexibility to dive in and integrate at your own pace
If you don’t have 1 hour a week to work on the online curriculum; you can sign up one of your team members to help you implement it. The videos are 20-30 minutes long and highly actionable (fluff-free learning)
It’s out of your budget
Everything we teach here is designed to help you make money. Within the first 2-hours of the program; you’ll have the wheels-in-motion to creating a new offer plus a plan to increase your cash flow.
There is also a payment-plan so you can manage your cash flow, whilst you are preparing to launch your new offer
You plan to outsource your marketing
Hard truth: If you’re not clear on what your point of difference is? You won’t be able to (successfully) hand this job off to a contractor or team member.
The result; generic marketing, that sounds nothing like you, but like every other pilates studio “pilates for every body”
In The Move Mentoring Program, you will create your own marketing-and-sales planner: a marketing bible containing unique insights, magnetic messaging and content prompts specific to your studio
With this, you’ll be able to hand it off to a contractor or team member and receive on-point content every.single.time.
→ Winging it, and hoping, that this will be the week that everything magically falls into place
→ Adding more tasks that don’t move your business forward on your plate
→ Piecing together free advice from podcasts and coaches online
→ Lurking on socials and websites of other studios and try to replicate their sales and marketing
→ Delaying change, instead finding a quick-win (band-aid) to solve this months cash flow problem, knowing it’ll pop up again
Real talk?
You could keep on…
Or,
You can invest in learning how to create a growth focused marketing-and-sales strategy that works
Confidence and excitement for your studio happen when you know that you have everything in place to run things smoothly—sales, marketing, systems—they should be as solid as a good tabletop!
I know you can grow a studio you’re proud of, so let’s get started now-
FAQs
-
The Move Mentoring program takes only 10 hours to complete; whether you binge, or spend an hr on it a week, the choice is yours.
-
No, this course is on-demand and self paced. You will have 3-months access to our private facebook community where i will be inside to help guide you.
-
Sure Can! You don’t need to have a Pilates studio specifically but you do need to be a group fitness service provider. Mat, reformer, barre, yoga, group PT are great examples.
If you’re not sure, drop me a line and I’ll let you know hello@move-mentoring.com.au
-
Possibly - you don’t need to have a Pilates studio specifically but you do need to be a group fitness service provider. Mat, reformer, barre, yoga, group PT are great examples.
If you’re not sure, drop me a line and I’ll let you know - hello@move-mentoring.com.au
-
Nope! The admin systems I teach you inside of the program can be tailored to any online booking system you use.
Worried you’ve walked into the wrong room?
I know investing in your business can hit the nerve a bit, especially when you’re not (yet!) bringing in as much profit as you’d like
-which is exactly why
If you purchase the on-demand course, watch the first two modules and complete the handbooks, and feel like it’s not a good fit, you can email me at hello@move-mentoring.com.au for up to two weeks after purchase to request a refund.
no questions asked
