TO THE OVERWHELMED, EXHAUSTED ‘WEARER-OF-ALL-HATS’ SMALL TOWN STUDIO OWNER
Studio Summer Camp
…ready to create the best revenue-making, marketing and systems game plan tailored to your pilates business so you can begin the year strong- and truly get your business humming
Wearing-all-the-hats and feeling overwhelmed by your endless to-do list
Being the only one to worry about paying the studios bill (and feeling the constant yoyo of revenue)
Feeling consumed by your job (it’s been too many months since you’ve taken an actual break)
Always being time-poor; it gets to 7pm, and instead of winding down, the marketing shift begins
It’s heavy isn’t it….
Piecing together your sales strategy from podcasts and instagram, marketing without direction, and endless hours spent trying to play catch-up…
- it’s no wonder you’re exhausted and looking for a little (or a lot!) of help.
You can’t just plug and play the sales and marketing tactics that you see online working for other studios, just because it works for them, it doesn’t mean they will for you. What you need is a strategy that takes you into consideration
A system that gives you the right…
Fact is…
It’s hard trying to teach a class plan
another teacher has written
It’s even harder trying to follow the plan they created for their business
Clarity-
on the kind of impact you want to make, the services you can’t wait to offer and who you actually want to work with long term
Control-
over your numbers, marketing and systems so you can stop fly-by-the-seat-of-your-pants strategies, and start doubling down on what’s actually working
Confidence-
that you have the right sales, marketing and admin systems in place to not only generate consistent cash flow and support your members - but help you to grow your business (even when you take a day off)
WHAT THEY’RE SAYING
WHAT THEY’RE SAYING
“I joined the program as i had seen a steady decline in classes and felt stuck with what I could do about it.
I was feeling overwhelmed, wasn't enjoying work and wondering whether I could continue my business.
Over the years I have done other marketing and business programs (with mixed success). I was hesitant about committing to another program; so attended a free training and contacted a previous client of Alex’s who said the program really helped her.
After doing the first module I knew I had hit the jackpot!!
I was so happy with the content, how it was presented and how generous Alex was with sharing her skills, knowledge and time!
I really loved the work in weeks 1-4, it set up a great framework from which to springboard the rest of the course. I know i will continue to refer to it in the future."
- ANNE, MOUNTAIN PILATES
WHAT THEY’RE SAYING
WHAT THEY’RE SAYING
Smooth systems,
awesome marketing,
and ideal members walking through the doors.
Now that sounds really, really good..
Here is how we're going to do it
✹
Here is how we're going to do it ✹
Live Group Mentoring
Studio Summer Camp comes with a bunch of support to make sure you're getting the right answers for your situation, and the right support and accountability to get the best results possible.
SUPPORT INCLUDES:
→2 LIVE virtual immersions
→ 1-1 with Alex to create your customised game-plan
→Online community to hold your hand (and lovingly kick your butt when you need it)
Flexible
learning
Upon joining you’ll receive instant (and life-time) access to our self-paced 8-module curriculum where you can tap into an established studio's processes. You can choose what to focus on first (pricing, marketing, automations, systems- choose your own adventure) and implement at your own pace.
INCLUDES
→ Video trainings and editable workbooks
→ Done-for-you social templates and email automations
→ An exclusive suite of pricing and reporting tools
Support
A mentor, in your pocket, all summer long.
A direct channel to get answers to your questions, so you can implement faster.
How often can you tap an established pilates studio owner on the shoulder and get their help to grow your pilates studio…
Come the end of January,
you’ll stop feeling overwhelmed and winging it and feel super proud of your business
“I joined because I truly was at peak anxiety levels when it came to my business. I knew I wasn't doing enough to grow my studio but I was at a complete loss as to how to move forward. I knew I couldn't sustain the business for much longer if I continued as I was.
Since completing the program my anxiety levels from day-to-day have drastically reduced as I move through each day and each week with a plan. “
-GIANNA, COVE PILATES
Imagine…walking away with a plan,
focus for the next 90 days and a new offer and revenue stream within the first week you join us
Everything you’ll
receive in
Studio Summer Camp
→ 2 LIVE online business immersions
→ 1-1 with Alex
→ Self-paced 9-module curriculum with video trainings and editable workbooks
→ Social content pack and planner
→ Plug-and-play email automations
→ An exclusive suite of pricing and reporting tools
→ Private online community
($1000)
($800)
($1500)
($500)
($500)
($300)
($300)
TOTAL VALUE
$4,900
Payment Options
Upfront Best Value
One UPFRONT payment
LIMITED SPACES LEFT!
$1800 AUD
→ 2 LIVE online business immersions
→ 1-1 strategy planning session with Alex
→ Instant access to all 8 modules, video trainings & workbooks
→ Social content pack and planner
→ 15+ pages of email automations templates
→ Customisable pricing and reporting tools
→ Private online community
→ Lifetime access to online curriculum
Payment
Plan
$700 AUD
x 3 MONTHLY PAYMENTS
→ 2 LIVE online business immersions
→ 1-1 strategy planning session with Alex
→ Instant access to all 8 modules, video trainings & workbooks
→ Social content pack and planner
→ 15+ pages of email automations templates
→ Customisable pricing and reporting tools
→ Private online community
→ 365 days access to online curriculum
Studio Summer Camp is unlike any other offerings out there because…
1
The strategies that work for big cities
simply don’t work.
You’re marketing to a smaller pool of people, and some don’t even know what happens in pilates classes (only that it’s more expensive than the local boot camp!)
Summer Systems Camp has been created by an established small-town pilates studio owner for other studios in small and semi-rural towns
A small-town roadmap
2
Is all about creating sustainable change and sustained results, like consistently full classes, recurring revenue, robust systems, and a thriving community —
Over and above things like one-off trials and quick-win promotional periods.
Long Term
Success
3
Works with you to build systems and processes that fit your business, taking your values and goals into account.
Yes, there are templates and swipes throughout the program, but during the program we will also spend time together to work out the why and how behind what you’re implementing…
And it’s usually slightly different for every person.
Tailored to
you
Hey, I’m Alex
Coffee-enthusiast,mum of 3,
and owner of Move Pilates Studio—
A home-based studio in a semi-rural town in South Australia.
What does success look like? For me, it’s all my reformers in action with awesome members, an active community on socials, marketing plans ready to go, and smooth systems in place
My town is small (official population: 23,000), but my business isn’t;
I’ve worked with over 1,400 clients, have a wonderful team of 5, and average $35K+ per month in revenue.
Most importantly… I’ve got time to focus on things I enjoy outside of my business. I pay myself a consistent salary, every Friday off, and wake up every Monday excited to dive back into my business!
I've figured out how to grow my dream studio, my way - and you can too.
Program Outline
beginning
NOV 11th
2 LIVE virtual immersion sessions
Over 2 (half-days, i know you’re busy) you’ll walk away;
- Feeling clear… on your studios direction and have a (repeatable) sales and marketing plan-in-hand to follow;
- Feeling confident… with a new offer and revenue stream in place so you can retain your new members (well passed their new-year resolutions)
- Feeling in control…knowing how to create incredibly valuable offers that’ll improve your cash flow (so,one day soon you can stop being the least paid member of your team)
- Feeling supported… with my brain is in your business. I'll answer your questions, give feedback and bounce around fresh ideas. After just 2 days you’ll have the gears in motion to start 2025 with a revenue-making & marketing game plan
Personalised Roadmap
After our ½ day immersions; we’ll keep the momentum going by jumping into a private zoom-room together. We’ll chat about; what success looks like to you, the challenges and gaps in your business and then create a customised game-plan, so when you begin the online curriculum, you know exactly what to focus on.
On-Demand Curriculum
The structure of a group environment, with the flexibility of on-demand learning
With your personalised roadmap in hand; you’ll have life-time access to the curriculum, and the ability to dive in and integrate at your own pace.
+ numbers skills
+ marketing skills
+ systems skills, and
+ people skills
…it takes all four to run a successful studio.
Here’s what we cover inside the curriculum to set your studio up for success
-
Strategically plan your studio offers (including a new one that we’ll plan together) that makes your business stand out and attract your ideal client
-
Reposition your offers to align them with your financial goals. You’ll know what you want to sell more of and how to price them consistent cash flow - we’ll give you the tools to figure it all out so you can implement quickly.
-
Pin-point who you actually want to work with and how to speak their language so marketing your studio becomes way quicker (and effective)
-
Define your brand messaging so you know how to attract clients who are ready to buy from you
-
Design a strategic 90-day sales-and-marketing plan so you can save time and consistently bring more customers into your studio (this plan can be easily tweaked and used again-and-again)
-
Leverage automation in your email marketing; you’ll learn 4 essential email sequences (templates included) so you can make sales (even when you take a day off)
-
Learn the important data points of your business and implement a repeatable quarterly planning system so you feel clear, calm and in control of your studios growth (and cash flow)
-
Design your personalised game plan for your studio so you can
take intentional steps toward building a business that can hum without you
-
This won’t be another unfinished program, over summer you’ll have a direct line to an online community that gets what you are going through. Pick their brains and leverage their insider knowledge so you can keep the momentum going and start the new year strong.
Plus, in February, we’ll meet live as a group.
We’ll wrap up any final questions and you'll have the opportunity to proudly present your new marketing and sales game plan to the group for feedback (and pats on the back).
Studio Summer Camp is for you EVEN IF…
I don’t have the time
Probably more reason for you to sign up;
because if nothing changes, nothing changes.
Within the first 2 days of the program starting…you will have the action plan you’ve been craving, so you can stop wasting time on adhoc social media posts and unnecessary admin, and start working on the right things.
You’ll have life-time access to the online curriculum. So you can join the immersions live, create your sales-and-marketing game plan, and then use the online curriculum to help you implement at your own pace.
If you don’t have 1 hour a week to work on the online curriculum; you can sign up one of your team members to help you implement it. The videos are 20-30 minutes long and highly actionable (fluff-free learning)
It’s out of your budget
Everything we teach here is designed to help you make money. Within the first week of the program starting, you’ll have a brand new offer and revenue stream plus a plan to increase your cash flow.
There is also a payment-plan so you can manage your cash flow, whilst you are preparing to launch your new offer
You plan to outsource your marketing
Hard truth: If you’re not clear on what your point of difference is? You won’t be able to (successfully) hand this job off to a contractor or team member.
The result; generic marketing, that sounds nothing like you, but like every other pilates studio “pilates for every body”
In Studio Summer Camp, you will create your own marketing-and-sales planner: a marketing bible containing unique insights, magnetic messaging and content prompts specific to your studio
With this, you’ll be able to hand it off to a contractor or team member and receive on-point content every.single.time.
→ Winging it, and hoping, that this will be the week that everything magically falls into place
→ Adding more tasks that don’t move your business forward on your plate
→ Piecing together free advice from podcasts and coaches online
→ Lurking on socials and websites of other studios and replicate their sales and marketing
→ Delaying change, instead finding a quick-win (band-aid) to solve this months cash flow problem, knowing it’ll pop up again
Real talk?
You could keep on…
Or,
You can invest in learning how to create a growth focused marketing-and-sales strategy that works
Confidence and excitement for your studio happen when you know that you have everything in place to run things smoothly—sales, marketing, systems—they should be as solid as a good tabletop!
I know you can grow a studio you’re proud of, so let’s get started now- so come January- your studio is ready capitalise on the busiest season of the year.
Studio Summer Camp comes with a money-back guarantee
I know investing in your business can be nerve wracking —
especially when it’s not (yet!) as profitable as you’d like
— which is exactly why
In the first online immersion of the program, we meet live on Zoom to set the vision for where you want to be, and plot the path to get there — both in terms of what you need to do, and how I’ll support you.
If, at the end of the session, you feel like you’ve ended up in the wrong room, simply email me at hello@move-mentoring.com.au, and I’ll refund 100% of your payment.
No questions asked.
So, ready to get started?
Studio Summer Camp
starts on Monday 11th November…
And there are only a few spaces left!
A letter from Alex to you…
A letter from Alex to you…
Dear Future summer camper’…
I know how you’re feeling, I've been where you are. Although I knew how to throw down (a great) pilates class, I had no idea how to run the business-side. I didn’t have the skills, mindset or tools, and when I started growing my studio; i wanted to do it properly.
Growing a business is a skill, and you can learn how to do it; speaking of skills
Relevant skills
- I’ve run my pilates studio for 8 years now, and have grown it from just me running 4-classes per week in my pergola to a business that now supports 5 teachers
- I know how price and sell your classes in a way that feels good (for you and your community)
- I’m great with words, i know how to market your studio, without it consuming all your time
- I’ve designed a business that works around me and my kids
-I’ve worked with amazing mentors; business strategists, leadership coaches, accountants, copywriters, automation specialists; collecting skills and making them work specifically for pilates just like yours
-I’ve walked a gazillion miles in your shoes, and still do each day. I’m a pilates studio owner; who has developed a skill set and toolkit to run a business just like yours, whilst creating space to live your life outside of it.
Ready to learn with me?
Alex
Your biggest cheerleader
Got questions?
I got answers
-
I know you’re busy, that's why we are going to do the heavy lifting in the first 2 days of the program. We’ll meet for 2 LIVE group immersions and a private 1-1 to create your customised game-plan. This should take 5 hours.
From there you’ll have life-time access to the curriculum, and the ability to dive in and integrate at your own pace. -
Thursday 14th November 11am - 2pm ACST/Adelaide time
Friday 15th November 11am-2pm ACST/ Adelaide time
We’ll meet on Zoom for live training, mentoring, and Q&A session. Each session ends with an implementation worksheet and checklist of tasks so you’ll know exactly what to do, and when.And yes, these sessions are recorded in case you can’t always make it live.
-
YES, in week one, everyone will have a 1-1 with me. Over 45 minutes we’ll chat about; what success looks like to you, the challenges and gaps in your business and then create a customised game-plan, so when you begin the online curriculum, you know exactly what to focus on.
For the duration of Summer Systems Camp; I’ll also be plugged into our online channel where you can access support and get the right answers so you can keep moving forward -
Sure Can! You don’t need to have a Pilates studio specifically but you do need to be a group fitness service provider. Mat, reformer, barre, yoga, group PT are great examples.
If you’re not sure, drop me a line and I’ll let you know hello@move-mentoring.com.au
Payment Options
Upfront Best Value
$1800 AUD
LIMITED SPACES LEFT
One UPFRONT payment
→ 2 LIVE online business immersions
→ 1-1 with Alex
→ Instant access to all 8 modules, video trainings & workbooks
→ Social content pack and planner
→ 15+ pages of email automations templates
→ Customisable pricing and reporting tools
→ Private online community
→ Lifetime access to online curriculum
Payment
Plan
$700 AUD
x 3 MONTHLY PAYMENTS
→ 2 LIVE online business immersions
→ 1-1 with Alex
→ Instant access to all 8 modules, video trainings & workbooks
→ Social content pack and planner
→ 15+ pages of email automations templates
→ Customisable pricing and reporting tools
→ Private online community
→ 365 days access to online curriculum